US gays and lesbians are using social media in fabulous numbers.
According to a May 2009 Harris Interactive poll, gay and lesbian Internet users were more likely to be social network members than straights—55% of them were on Facebook, versus 46% of heterosexuals, and the differences were similar for MySpace and LinkedIn, too.
Despite a fondness for being social online, 63% of homosexuals were apathetic toward advertising on social networking sites and a mere 6% had a positive attitude.
In addition, 55% of homosexual Internet users reported reading blogs.
News was the most widely read blog topic (34%) followed by personal (32%), political (28%) and entertainment (25%) information.
Only 38% of heterosexuals said they read blogs.
One-fifth of gays and lesbians were Twitter users, compared with 12% of straights.
“Blogs and social networking sites are powerful opportunities for companies to reach out to the gay market,” said Bob Witeck ofWiteck-Combs Communications.
Just don’t expect them to love your ads.
No comments:
Post a Comment