social networking ethics

MY FRIENDS

Thursday, October 29, 2009

Social Networking Sites Carry Ethics Traps and Reminders


Facebook, Twitter, LinkedIn, and MySpace are among the top social media websites that have transformed electronic communications and social interactions culturally. Inevitably, these communication techniques have also affected litigation practice and are brimming with ethical traps.

A recent advisory ethics opinion in Pennsylvania is a reminder to litigators that rules of professional responsibility apply when accessing social networks. The opinion concludes that using a third party to contact a witness through a “friend request” on Facebook and using the information found in a Facebook profile in litigation is deceptive and in violation of Pennsylvania Rule of Professional Conduct 8.4.

The communication “omits a highly material fact . . . [and] would purposely conceal that fact from the witness for the purpose of inducing the witness to allow access, when she [might] not do so if she knew the third person was associated with the inquirer and the true purpose of the access was to obtain information for the purpose of impeaching her testimony,” the opinion reasons.

The Pennsylvania ethics committee further opines that the deceptive conduct would also constitute the making of a false statement of material fact to a witness, in violation of its Rule 4.1.

While the opinion acknowledges that information in Facebook profiles is discoverable, the committee drew a distinction where elusive conduct was employed to access a Facebook page through deception, drawing an analogy to a videographer obtaining entry into a home by misrepresenting himself as a utility worker and installing a hidden camera.

Lessons Learned from PA
The Pennsylvania opinion reminds attorneys that although social networking may be prolific, attorney ethical obligations remain fundamental to avoiding deceit and/or misrepresentation.

Despite the technology, the basic iterations remain the same—attorneys should avoid using third parties to access private space on the web for use in litigation that they have either not been granted permission to access themselves or is not generally available to the public.

More and more litigators are routinely using the Internet as a discovery tool and are not opposed to using social networking sites. “Social media has become a powerful tool, but lawyers need to be aware of the ethical pitfalls that can arise by communicating in this manner and that user rules can transcend the casual, personal use that young lawyers are often used to,” says Elizabeth Acee, New Haven, CT, immediate past chair of the ABA Young Lawyers Division and current member of the ABA Section of Litigation Young Lawyers Leadership program.

“Young lawyers should be responsible with utilizing social networking and the worldwide web as litigation tools. Drawing the line starts with knowing your objective and coupling that with basic forthrightness,” reminds Keathan B. Frink, Fort Lauderdale, FL, cochair of the Section’s Solo & Small Firm Practice Committee.

“Although deception should not be used to obtain witness or party information, information on the world wide web intuitively should not enjoy the same privacy protection as information maintained in someone’s private home,” Frink cautions.

In practice, experienced and young attorneys all seemed to draw the line at using third parties as a deceptive or covert method of gaining access to party or witness information without disclosure of the third party’s association with the attorney.

Lawyers must “maintain the highest ethical standards in engaging third parties to act on their behalf, particularly in dealing with social networking sites like Facebook and MySpace,” advises Michele D. Hangley, Philadelphia, cochair of the Section of Litigation’s Ethics and Professionalism Committee.

“I think the applicable ethical rules are pretty cut and dry; you shouldn’t be deceptive or misrepresent your motives as an attorney to gain access to information to use in the context of litigation,” says Hangley.

Ethical traps in this area are not just limited to attorneys. The bar and bench alike should be aware. Recently, a judge in North Carolina was reprimanded [PDF] for “friending” counsel on Facebook and discussing an active litigation matter. See North Carolina Judicial Standards Committee, Inquiry No. 08-234 (April 1, 2009).

Tips for the Technology Savvy
Some basic reminders to guide an attorney’s use of social networking sites for litigation include:

  • Avoid using third parties to contact counsel, parties, or witnesses without expressly disclosing that the communication is on behalf of the attorney, law firm, or client.
  • Never use deception or misrepresentation in communications—including use of aliases and screen names that do not clearly identify you.
  • Always identify yourself and the purpose of your communications.
  • Understand and follow user rules associated with sites.
  • Check with your state and local ethics boards for recent decisions to stay updated.

Perhaps the savviest advice comes from Damien Thomas, Miami, member of the Section’s Young Lawyer Leadership Program. “My motto in using online technology is ‘If it feels wrong, don’t do it!’”

Tuesday, October 27, 2009

Social Media Marketing Spend to Hit $3.1 Billion by 2014



We already knew that social media marketing budgets were on the rise, but now we know by how much. Forrester Research is out with their Interactive Marketing Forecast for the next five years, and estimates social media marketing to grow at an annual rate of 34 percent – faster than any other form of online marketing and double the average growth rate of 17 percent for all online mediums.
Of course, social media is starting from a smaller base. Forrester estimates that $716 million will be spent on the medium this year, growing to $3.1 billion in 2014. At that point, social media will be a bigger marketing channel than both email and mobile, but still just a fraction of the size of search or display advertising ($31.6B and $16.9B, respectively).

Not surprisingly, some of this growth comes at the expense of offline advertising. Forrester estimates that online advertising will grow from 12 percent of total marketing spend this year to 21 percent by 2014, meaning that offline ad spend will fall. In fact, Forrester concludes that “overall advertising budgets will decline,” meaning efficiencies are being had by shifting money to the Web.

Monday, October 26, 2009

Online Marketing Ethics And Social Network Marketing


As a business website owner, you must contain integrity.  Many of the social networking websites are utilized for unethical behavior exhibited by business website owners and this seriously backfires when trying to market your products and services.  There are many ways, which you as a responsible website owner  online marketer, can control the behavior performed on your business website.


Respect online users privacy
You must keep in mind that while using social networking marketing as your marketing tool for your products and services that you are joining an actual community of internet users.  With any community, your business has its particular place in the scheme of things but this is not room for you to invade people’s privacy within the online community.  Do not spam market your friends on your friends list.There are many social networking websites to choose from for your social networking strategies.Many social network marketers utilize online websites such as MySpace and FaceBook with the hopes of driving internet traffic to their business websites.  


Do not spam people with marketing ads for your business website!
Social networking websites are currently more knowledgeable of spamming practices, which have proved unethical while eliminating people who habitually perform such tactics within their marketing strategies.  Jack practices what he teaches and you can learn from the best regarding blogging and social marketing by checking out Blogging Success. You can also download his free ebook on social marketing and blogging called Authority Blackbook.

Be professional and honest with the online communities

To successfully utilize social networking websites as tools with integrity you need to honestly participate within the online communities as a member.  Becoming a member of the online community means you will have to register with that particular community.  Become involved within the online groups, which are related to your area of expertise or products and services, which your business offers.  You want to make friends within this online community while proving yourself an expert within the particular field, which you are offering products and services.


Publish quality content on the social networking website
You will need to publish quality content upon these particular social networking websites.  Avoid shoving your products and services down the throats of the online community.  Never mislead or give incorrect information referencing your products and services. 


Examples of unethical social networking practices
A great example of such unethical practices is leaving a blog or post within the online community while pretending to be a customer recommending your products and services.  You need to be honest with the online community, which you belong to explaining your products and services.  Leave the decision up to the online community to view your products and services as compared to spamming them with your company information.
Do not criticize your competitors.  Do not point out shortcomings of your competitors.  You can however, specify what makes your products and services different from the competition. 


There are no set guidelines on ethical practices with online social network marketing however; you will need to educate yourself with media law while knowing the potential dangers of defamation as well as invading people’s privacy.  Conduct yourself professionally as well as intellectually.  If you follow these guidelines of what not to perform, you should fare well in your goal of becoming a success.

Sunday, October 25, 2009

Executives spend an extra 11 hours a month online

Image...
A study run by online business networking service www.MeettheBoss.com shows that executives are spending an extra 11 hours a month online sharing their professional experiences and learning from their peers.

MeettheBoss surveyed 15,000 of its 200,000 executive members to understand more about what effect Web 2.0 has had on the business world.

The survey asked its executive users what direct value they gained from spending time running blogs, writing tweets and connecting with other executives on sites such as Linked-In, Xing, MeettheBoss, Ryze, Facebook and Twitter.

The answers revealed that executives proficient with online activities are spending an average of 11 hours more per month online than this time last year – and over 90% of respondents said they felt their time online was ‘very valuable’ to their daily role.

Professionals are rushing to the Web for immediate answers to their most pressing questions. “I find online business networking very useful,” says MeettheBoss member Oliver Bruns, Head of Polyurethanes at Bayer Material Sciences. “It allows me to create or join a discussion and get immediate answers and experiences from like-minded professionals on issues such as regulation or technology.”

Finding answers for your business is one thing, but most executives have spotted more ‘individual’ advantages to this new phenomenon.

“Everyone knows that building contacts in the industry can strengthen your career prospects, but sharing your knowledge with the world is a very effective personal branding exercise,” says Adam Burns, Editor-in-Chief of online business channel, MeettheBoss.TV.

Many thought leaders agree with him. Manfred Fitzgerald, Director of Brand & Design at Lamborghini, Vinton Cerf, Chief Internet Evangelist at Google, Werner Vogels, CTO, Amazon and Tony Hsieh, CEO of Zappos, have all shared their expertise on the site.

“Sites like MeettheBoss are a great help as they aggregate all the information I need to start my day. It is a new, modern, convenient networking and information platform,” says MeettheBoss member, Detlef Guenther, CISO at Volkswagen.

Though most experts agree there is no substitute for face-to-face networking, using social media tools correctly can bring substantial return on your time investment. You can become a thought leader in your niche environment overnight and even pull business to your door. The challenge is finding the best one for you.

Friday, October 23, 2009

E Business ethics ?? What are they??


“Orkut has become famous primarily as a relationship site, but it is undeniable that such goal has often been distorted. With the practice of preserving user anonymity, the Orkut site provides a fertile space for the practice of crimes, putting in risk the right of third parties, who for sure will have to be compensated.”
- Henrique Eduardo Duarte Saad, Lawyer, Brazil, in September 2006

There are the controversies associated with Orkut.com (Orkut), a social networking site of the US-based search engine company Google Inc. (Google). Orkut became very popular in non-American countries like Brazil and India with 72% of the users being Brazilians and 18% being Indians.

Through this site, the members could search for and contact their old friends (who were also members at Orkut), make new friends and form forums (called communities) and discuss on varied topics. However, several events in Brazil and India tarnished the image of the website and these events also led to a growing debate on the safety of the members using such networking sites.

Orkut was being seen as a medium of promoting hatred toward some religions and communities, illegal drug dealings and child pornography. It also witnessed growing incidents of fake profiles to demean the character of the victims. There were a few cases of kidnappings and murders which were allegedly planned out on Orkut. As a result of all these incidents, there were several litigations that were filed against Orkut and Google in India and Brazil. 

The Brazilian Fiasco

On May 17, 2006, Bloomberg reported that Google might face a criminal probe in Brazil as it was reported that some of the users of Orkut were involved in distributing child pornography and racist material. Google was asked to release information on where this illegal material had come from. Google Brazil then wrote back to the prosecutors saying that the content on Orkut was not its responsibility



Orkuts Problems in India

In October 2006, in connection with a Public Interest Litigation (PIL) , a court in 
India issued  a notice to Google. The PIL was filed by an advocate Yugant R. 
Marlapalle (Marlapalle). The PIL was against the ‘We Hate India'community 
being operated on Orkut. The community showed a picture of the Indian flag 
burning and posted several anti-India messages and slogans.




Thursday, October 22, 2009

Corporate Use of Social Networking Still an Executive Concern

According to a study by Russell Herder and Ethos Business Law, senior US marketing, management and HR executives are concerned about the risks of increased use of social networks within their companies. 51% percent of these executives fear social media could be detrimental to employee productivity, while 49% assert that using social media could damage company reputation.
Despite these apprehensions, says the study, social networking is being accepted as a key communications strategy. According to survey results:

81% believe social media can enhance relationships with customers/clients
81% agree it can build brand reputation
69% feel such networking can be valuable in recruitment
64% see it as a customer service tool
46% think it can be used to enhance employee morale
The most popular vehicles being used include:

Facebook (80%)
Twitter (66%)
YouTube (55%)
LinkedIn (49%)
Blogs (43%)
Much of senior management's direct experience with social media appears to be reactive versus proactive, concludes the report. 72% of executives say that they, personally, visit social media sites at least weekly:

52% to read what customers may be saying about their company
47% to routinely monitor a competitors' use of social networking
36% to see what their employees are sharing
25% check the background of a prospective employee
The national survey, which assessed social media workplace trends and adoption of policies governing social media, found that fewer than one in three respondents say their organization has a policy in place to govern social media use and only 10% of companies have conducted employee training on it.

Social Media Vehicles Being Used (Multiple responses allowed)

Social Media

% of Respondents Using

Facebook -80%

Twitter -66%

YouTube -55%

LinkedIn -49%

Blogs -43%

Flickr -16%

Wikipedia -24%

Yammer -11%

MySpace -8%

Digg -3%

Delicious -7%

Second Life -1%

Other -9%

Source: Russell Herder And Ethos Business Law, August 2009

Executives believe social media can potentially be detrimental to employee effectiveness and company reputation, sys the report. Those surveyed who are not using social media on a corporate basis say non-implementation is primarily due to concern about confidentiality or security issues (40%), employee productivity (37%) or simply not knowing enough about it (51%).

This may be why many organizations continue to prohibit workplace access to social networking sites. The study found that 40 percent of companies technically block their employees from accessing social media while at work. At the same time, 26% of companies use social media to further corporate objectives and 70% said they plan to increase the use of these new opportunities.

Even though social media communication is growing, only one in 10 executives say they have staff who spend more than 50% of their time on such efforts, and only 13% have included social media in their organizations' crisis communications plans.

Carol Russell, CEO of Russell Herder, says "Ignoring the need for responsible guidelines can leave an organization open to unnecessary risk and can impede efforts to use social media proactively and competitively in the marketplace... "

And, according to Ethos President David Baer, good social media policies are organization-specific, taking into consideration the philosophy and culture of the organization. Good policies should include, he says, "the need to respect confidential and proprietary information, as well as the sensitivity of potential conflicts of interest."

Monday, October 19, 2009

Russians Spend More Time On Social Networks Than The Rest Of World


comScore has aggregated some data based on its World Metrix audience measurement service and put together a study on social networking worldwide. Surprisingly, it appears that the Russians are more engaged with social networking than the rest of the planet (or the biggest slackers at the office, depends on how you look at it). The study found visitors in Russia to spend 6.6 hours and viewing 1,307 pages per visitor per month on average, at the same time – once again – confirming Vkontakte.ru’s leadership in terms of popularity with 14+ million monthly visitors.
To put that level of ‘engagement’ in perspective: the average world-wide is 3.7 hours and 525 pages per visitor. Among the 40 individual countries reported by comScore, Brazil ranked closest to Russia at 6.3 hours, followed by Canada (5.6 hours), Puerto Rico (5.3 hours) and Spain (5.3 hours). The United States is ranked number 9, with 4.2 hours and 477 pages per visitor per month.
According to comScore, 65 percent of the worldwide Internet audience engages in social networking activities. More precisely, of the 1.1 billion people age 15 and older worldwide who accessed the Internet from a home or work location in May 2009, 734.2 million visited at least one social networking site during the month.
Also noteworthy: local social networks are much more popular with Russians than international websites. The most popular of these sites was Vkontakte.ru with 14.3 million visitors, followed by Odnoklassniki.ru (7.8 million visitors), Mail.ru – My World (6.3 million visitors) and Fotostrana.ru (1.6 million visitors). Facebook is the first international service to be ranked in the list of most popular social networks – it attracted 616,000 Russian visitors in May 2009 (up 277 percent compared to May 2008).
One caveat, though: the comScore study does not count traffic from public computers (e.g. Internet cafes) nor does it measure traffic coming from mobile devices.

Sunday, October 18, 2009

Gays and Lesbians Love Social Networks


US gays and lesbians are using social media in fabulous numbers.
According to a May 2009 Harris Interactive poll, gay and lesbian Internet users were more likely to be social network members than straights—55% of them were on Facebook, versus 46% of heterosexuals, and the differences were similar for MySpace and LinkedIn, too.

US Internet Users Who Are Members of Social Networking Sites, by Sexual Orientation, May 2009 (% of respondents)

Despite a fondness for being social online, 63% of homosexuals were apathetic toward advertising on social networking sites and a mere 6% had a positive attitude.

Attitudes of US Internet Users Toward Ads on Social Networking Sites, by Sexual Orientation, May 2009 (% of respondents)

In addition, 55% of homosexual Internet users reported reading blogs.
News was the most widely read blog topic (34%) followed by personal (32%), political (28%) and entertainment (25%) information.
Only 38% of heterosexuals said they read blogs.
One-fifth of gays and lesbians were Twitter users, compared with 12% of straights.
“Blogs and social networking sites are powerful opportunities for companies to reach out to the gay market,” said Bob Witeck ofWiteck-Combs Communications.
Just don’t expect them to love your ads.

Saturday, October 17, 2009

PEI teen in hot water over Facebook threats


A Charlottetown youth is expected to face charges after a threat was allegedly made over Facebook about a possible shooting at a city high school.
Deputy Chief Gary McGuigan said Friday an unnamed male was questioned about the threat against Charlottetown Rural High School and charges will likely be laid.
“We are going to be looking at charges to see what charges are available, what punishments are available so that people realize that there are consequences for this type of behaviour,” he said.
“You're not always anonymous behind your computer. There are ways to identify people who use Internet chat rooms or social networks.”
Mr. McGuigan said a computer was seized during the investigation and was being examined.
Authorities were notified Tuesday night about a threat posted on Facebook that warned there would be a shooting at the school on Wednesday and that people should hide.
Police treated the threat seriously and were at the school early Wednesday before students started to arrive. They stayed there throughout the day and access was allowed only through the building's main entrance.
Police also called on two external agencies to assist them in determining the source of the threatening Facebook post, including another police agency and a technology firm.
But Mr. McGuigan said it was interviews with people connected to the Facebook page and others in the community that led to police identifying the culprit.
After identifying and interviewing the young man, police said they are satisfied he never truly intended to shoot anyone.
“We can confirm that it was a hoax and there was no real intent to carry through with the threat that was made,” Mr. McGuigan said.

Thursday, October 15, 2009

Social Networks War Shows Facebook Dominant, Twitter Gaining


TWITTER Inc., the social networking website used for posting short messages, was sued by natural gas distributor Oneok Inc. over claims it’s wrongfully letting a customer use the Oneok name in Tweets.
Twitter, based in San Francisco, allegedly infringed Oneok’s trademark by letting an unnamed user choose “Oneok” as a user name and Tweet about the energy trader without permission, according to a complaint filed today in federal court in Tulsa, Oklahoma, where Oneok is based.

Facebook is leaping ahead of MySpace to turn into the most popular social networkingfacebook site in the U.S. Yet although Facebook nailed down 58.6 percent of all U.S visits to social networking sites in September -- for an increase of 194 percent -- use of Twitter surged even more astoundingly, according to Experian Hitwise.

Only a year ago, MySpace held a commanding lead of 66.8 percent among the 155 social networking sites studied. But since then, U.S. users' visits to MySpace have plummeted by 55 percent to a total of just 30.2 percent, leaving Facebook the new winner in the social networking sweepstakes, say statistics released by the number cruncher last week.

Other networking sites, including Twitter, still lag way behind the two lead runntwitterers. But Twitter, a site that got only 0.15 percent of all U.S. visits in September of last year, ended in fourth place overall last month with a 1.8 percent share of U.S. visits and a stellar growth rate of 1170 percent.

Tagged came in third last month, with 2.3 percent of the pie and a year-over-year percent rise of 47 percent. Meanwhile, myYearbook dropped 40 percent, finishing last month in fifth place among the 155 at 1.0 percent.

The new stats from Experian Hitwise corroborate earlier signs that MySpace is slipping against Facebook which showed up in a June study by ComScore.

Apparently, the exit of co-founder Chris DeWolfe from the company in April hasn'tmyspacedone much in terms of helping MySpace to eitherreinvent itself or regain market share.

At the same time, Facebook has been adding new features such as Facebook Connect, to let users easily translate other sites and apps across the Web in other human languages.

Facebook's booming popularity seems to be bearing financial fruit, too. Also in September, Facebook grabbed its 300 millionth user while claiming that it had become "cash flow positive" months ahead of expectations

Wednesday, October 14, 2009

Top Application on Facebook



NameDeveloperMAUDaily Growth Rate
1.FarmVilleZynga57,913,2503.19
2.CausesCauses31,377,501-0.10
3.Mafia WarsZynga25,872,867-0.33
4.We're RelatedFamilylink.com20,949,1451.15
5.Pet SocietyPlayfish19,839,7491.68
6.Birthday CardsRockYou!19,796,878-6.88
7.YoVilleZynga19,320,0192.13
8.Farm TownSlashKey18,702,106-0.05
9.Texas HoldEm PokerZynga18,211,2110.66
10.LivingSocialLivingSocial17,208,737-1.67